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Does social media make you feel anxious or depressed? Do you feel trapped by your various social media accounts, but also unable to stop scrolling? If you plan on staying online, you need to learn how to use social media in a positive way. It's not as easy as "positivity influencers" make it look! We're here to offer you some advice on how to use social media effectively. Read on to learn more. Choose Who You Follow One of the best things that you can do when it comes to figuring out how to use social media effectively is to be more particular about who you choose to follow. Too many social media newbies get hung up on the Explore page and popular influencers. They may follow anyone who looks cool, anyone who's popular, celebrities, and even anyone who chooses to follow their own accounts. You'll discover that, by being more selective about who you follow, you'll feel a lot better about the content that you're seeing and your overall social media experience. Here are a few examples of what to follow (and what not to follow). Follow Healthy Content Many people love following healthy and mindful content on apps like Instagram and TikTok. These accounts break down mental and physical health concepts in easy-to-digest ways and guides (here's a guide to Instagram guides for more info). There's an account for every type of health. Whether you're trying to get into a new sport, you're working on flexibility, you're managing a chronic illness, or you're trying to improve your mindfulness and mental health, these accounts will work for you. In other words, you want to follow accounts that can help you grow as a person, instead of accounts that will drag you down and make you anxious. Follow Friends and Loved Ones It's also a great idea to follow people that make you happy, like friends and loved ones. Don't go around following everyone you've ever met unless you're using social media to network, but your friends and loved ones will improve your feed. You want to see all of the nice things that your friends are doing and making. Isn't that more important than seeing what a celebrity or influencer is doing? You don't even know them! Remember, social media is supposed to be social. Why follow people that you wouldn't ever want to socialize with in real life? Follow Hobbies and Passions When you're looking for less personalized things and people to follow, look to your passions for inspiration. There are online communities for every hobby, career, and passion! Are you an artist? Follow a variety of other artists online to get some inspiration! If you love jewelry, follow a variety of jewelry makers. The internet is full of authors, athletes, crafters, and more. Regardless of what you're interested in, there's a community of other people who want to share that with you. Unfollow Accounts That Make You Feel Insecure One of the worst things about social media is that it can cause insecurity, anxiety, and even depression among people who use it. Many people struggle with unhealthy relationships with social media platforms. They develop parasocial relationships and suffer from the struggles of comparison. Are you following accounts that make you feel insecure? If you follow people with your "dream bodies," "dream relationships," "dream jobs," and so on, consider either muting them for the time being or finally pressing that "unfollow" button once and for all (or at least until you're in a better state of mind). It's tempting to follow beautiful and successful people, and you might find them inspirational. If they're doing you more harm than good, though, it's time to let them go. Ignore FOMO Do you experience FOMO? FOMO is the "fear of missing out," and it's something that social media has exacerbated. Many people are discovering that they have a lot of anxiety about the things that they're not doing because they see so many other people doing them. Are the people that you follow buying new houses? Graduating from school? Getting great new jobs? That's awesome for them! But your life path is different. There's no one exact timeline for success and progress, but your inner FOMO doesn't allow you to internalize that. Instead of scrolling mindlessly thinking "why isn't that me?", think of all of the things that you can do and that you're accomplishing. Disconnect From Time to Time If you want to be able to use social media in a healthy way, the key is knowing when you have to consider disconnecting. Constant social media use isn't healthy, and it might be causing you to further isolate yourself instead of allowing you to stay connected. Do you feel like social media is getting in the way of your real life and responsibilities? Do you feel like it's making you anxious or taking up too much of your mental energy? Disconnect. Log out and even consider deactivating your accounts. Turn off all of your notifications and let yourself step away from the apps. This is going to seem extreme to someone who's already too entrenched in social media culture. That said, it's one of the best things that you can do for your mental health if you struggle with social media anxiety or even internet addiction. When you disconnect, try to do some things that you enjoy. Get outside, hang out with friends in the real world, and make some memories (that aren't for social media likes). Remember, not everything needs to be posted online. Enjoy your life without feeling constrained to what looks good on a social media post. Consider Going Private If you're running a personal account and not a business account, it might benefit you to go private (even if it's temporary privacy). So why bother? Too many people get overwhelmed by the idea that other people are looking at what they post. This may limit their posts or cause them to post things that should likely remain private. When you only let friends and family members see your account, you might feel more relaxed about the things that you do and post online. This doesn't have to be permanent. Going private is a great alternative to completely shutting down your account, especially if you use it for networking purposes or it's your primary way of communicating with international friends. If you don't want to make your main account private, consider setting up a second private account where you post your personal or "less polished" photos. This may help you relax more about your posting habits, and it creates a great place to store memories that you don't feel like showing off to the world. Ignore Likes and Follows Do you get hung up on the engagement that your posts get? That's common. Many people spend too much time agonizing over every last like, comment, and follow that they get on their account. This isn't healthy. When we get this kind of engagement, it causes a dopamine release in our brains. This makes this engagement addictive. You'll post more and more content. Trying to get these likes and comments, and not getting them may make you feel like you're doing something wrong. If your livelihood doesn't depend on your social media posts, consider turning off notifications so that your likes, comments, and follows aren't as obvious to you. You don't need to see them if you're not seriously tracking engagement for business purposes. If you post something that people don't like, don't worry about it. It isn't for them. It's for you. Remember The Reality Social media, especially on a large scale with celebrities and influencers, doesn't mirror reality all the time. People are only showing off the best and brightest parts of their lives. Even "authentic" social media posts tend to be veiled in some form of positivity or be "prettier" than real life. Always remember that everyone has ups and downs, even the people that you're following online. Of course, someone will be happier to show off their achievements than their mistakes! When you keep this in mind, you'll have an easier time forming a healthy relationship with social media. That's How to Use Social Media (The Positive Way) If you want to be part of the online ecosystem, social media is a must-have in 2021. If you must use it, make sure that you know how to use social media in a way that isn't harmful to your mental health. Make sure that you're able to disconnect from the things that cause you anxiety, and try to follow accounts that make you feel happy and inspired. You control your relationship with social media! For more helpful articles about tech and more, visit the rest of our site.

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You can be sure that someone who has been in the hardware ‘story’ for several years has had the opportunity to go through many beautiful, difficult, and challenging moments. What is needed is that the core team consists of several people with rich engineering and technical knowledge, but also previous entrepreneurial experience, which, it must be admitted, initially gives a fine background. Especially if that team has never before had the opportunity to make a hardware product and business from scratch. This means that the team had to constantly learn to the final goal, analyze their mistakes and prevent them by analyzing the mistakes of others, and improve not only the product but also shape themselves, their approach, and business thinking. If they had not done all that, we are almost certain that they would never have created the product that people want and order, received investment and media attention, and already worked hard on launching a new series of products on the market. Even then, such companies are far from the multimillionaire companies that globally dominate the market in the industry in which they built the hardware startup, and they still have a lot of new challenges and problems that they have yet to overcome. Through this text, we want to share with you the most important things and lessons that we have learned and researched, and which will save you time, money, and nerves if you also want to sail into the ‘complex’ and exciting waters of hardware. And more importantly - if you are doing it for the first time. 1. Don’t Fall in Love With Your Product Of course, every startup story starts with the sentence: “I have a great idea to do this and that…” which is fueled by your passion, great enthusiasm, and motivation to create something new, in your opinion revolutionary and cool, something that will change the world or help people. However, this seemingly simple sentence, and especially the way of thinking, can put you in the trap of focusing all your thoughts and resources on thinking only about the product at a stage when you still do not have any real customers. You may be wondering why thinking about a product would be a problem? Isn’t it logical to do a great thing and only then start selling? The reason is simple - because it is still just your hypothesis. You are the one who thinks that what you are doing is the right thing to do. You think people will buy it. However, your business cannot live off of you or your assumptions. You need to create a solution that you dream about for the end-user who will then open his wallet and pay for what you make. It means that instead of brainstorming a solution and worrying about how your product will work or look, first define your target audience. Try to understand what problem they have and what your solution really should look like. It may not be as you imagined. Don’t fall in love with the initial idea and solution. Give that idea a chance to change, evolve, as you learn more and more about the real needs of your customers. Make it an ideal product for them, not for you. Otherwise, you will make the product ‘in the dark’, not knowing 100 % whether that super-cool feature really needs your customers, and you will burn out quickly. 2. Think About DFM at the Earliest Stage DFM stands for something we call “design for manufacturing” and it is very important that from the early stages of your hardware startup you really think about whether the product (prototype) you are currently making, and hopefully selling, is designed to be easily manufactured in one larger series or not. It is completely fine if, at the very beginning, you make and sell a prototype that is not optimized for serial production. This is even commendable because you will get one very valuable thing - feedback from the first consumers. There is nothing more valuable than that and they are your guiding star when it comes to further product development. But always keep in mind that, at some point, when you notice that demand is growing and you need too much time or money to produce one product, you hire an industrial designer to redesign your product for series production. This will not only save you time building one unit but also reduce production costs and create a healthy margin that will allow your business to grow further. 3. Choose Tough ‘Comrades’ It is not an easy job to build a startup company, whether it is hardware or software. What makes the hardware even more complicated is that when a problem occurs, you cannot just modify a few lines of code (like on a website built for business, whose purpose can be enhanced by platforms such as Benchmark, which can enlarge your user base by employing several of its functions for collecting and shaping e-mails) and solve it, but you have to invest a lot more time and money to fix the product bug with your own hands. As you build your company and product, you will go through many (really many) challenges and problems, mostly of a technical and financial nature. Sometimes you will be delivered the wrong components by mistake, sometimes you will wait for customs clearance for weeks. Sometimes you will assemble parts of the product incorrectly, sometimes you will spoil exactly what you should not have spoiled, sometimes you will have to manage people with whom you have a very hard time getting along and who do not care about the deadline. The pressure will be great and the fight will not be easy. Therefore, choose wisely with whom you will fight this battle. Your team and you are entering a struggle that will mark your lives, which aims to create something valuable and tangible for consumers, and really make this society and maybe the world a better place. You need to function as one organism. To successfully get through all these situations, it is extremely important that you openly communicate not only nice things but also problems, clearly share responsibilities, and trust each other about these responsibilities you have. 4. What You Don’t Expect Will (Surely) Happen There will be times when everyone on the team will work synchronized and optimized like one real machine. The idea of a problem seems like millions of miles away. Everything is perfectly planned and you cannot hide your enthusiasm that you will finally meet all the deadlines. Subcontractors tell you not to worry about anything and that “all will be done” in a day or two. Everything seems to be going well. This until a co-worker tells you that he suddenly became ill and is unable to work today. Or a nozzle on your 3D printer gets terribly clogged, the drill bursts, subcontractors report that they forgot to fix that small detail on the tools and that production has to be postponed “for who knows until when - call in a few days and we’ll see”. We will not lie to you, this can be very difficult, even at times demotivating, both for you and the team members, more or less - depending on the strength of anticipation that each of you previously had. The key here is to beat your expectations. Be prepared that everything will definitely not turn out as you imagined. It happens, but you learn from it and make a plan for the future. If it turns out at least close to what you planned - perfect! 5. Avoid Crowdfunding at the Very Beginning You will really get a ton of crowdfunding-related questions from many potential partners, mentors, and investors. And that is understandable because many young companies decide to launch their product (better to say a concept, even better a prototype that works) on crowdfunding platforms, such as Kickstarter or Indiegogo, at the very beginning – more precisely, when there is only that initial cool idea, a couple of product renders, and an MVP. That is why about 90 % of companies that launch their product at such an early stage end up in a ‘graveyard’ of seemingly promising ideas - even if they exceed their crowdfunding goal many times over and get huge community support, money, and potential consumer interest. The reason is that at such an early stage, you really still do not know what exactly you are doing. Your product idea is just at the beginning of the development process and it is very likely that it will change many more times. Certificates for export to foreign markets do not exist (and you are not even 100 % sure which ones you need). You have no idea where exactly you will produce it, how long it will take you, let alone how you will solve the logistics. Additionally, count on that a successful crowdfunding campaign has to be prepared about 6 months ahead. This means that someone from your team has to devote all their time and company money, which does not exist at the beginning, to collecting leads, creating campaigns, a website, marketing material, etc. Or hire a marketing agency that will cover everything and whose prices are tens of thousands of dollars. Because of all this, many companies with a promising idea, in the end, fail to deliver what they initially promised - and the money from consumers is taken in advance. This does not automatically mean that crowdfunding platforms are a bad thing per se. On the contrary. If you are already deeply involved in product development, selling the first ‘newborns’ of your product, testing distribution channels, and having an elaborate plan on how to solve logistical challenges, then it is the right time to think in this direction. Whatever you decide, our advice to you is to initially focus on making the product that people need, start selling, and generate profit. The more knowledge you gather there, the less will be unknown things when one day you promise customers from all over the world that you will deliver your super-cool product to them.

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