Thinking about online marketing? It’s easy when you think about it, but once you start doing it, you realize how big of a challenge it is.
There are a lot of things going on the internet. You have social media, monitoring analytics, and SEO, among a multitude of others. If you can be at different places at once, then you can handle all of them. However, realistically, that isn’t possible.
Well, at least not if you do them all manually. Imagine having to log in to every social media website just to make a post. It takes a lot of time, but if you can do it in one place, things become significantly easier. Automate everything else needed in online marketing and you can now start seeing yourself managing it all by yourself.
So, the question is, what are these tools? Take a look at the different types so you know what you should be looking for.
1. Social Media Management Tools
Facebook has over 2 billion active monthly users, Twitter has 320 million, and Instagram has 700 million. More than 80% of the world population is on social media. So, it makes sense to market on every known social media platform.
The problem is, if you are posting frequently on 5 different social media websites, it can get tedious. Factor in messaging, commenting, and other social media activities, it becomes impossible to keep track of everything.
That’s why you need social media management tools. It puts everything in one place so you can manage all you need on a single screen. An example would be Buffer which allows you to make posts on different social media sites without having to log into every single one.
This article by hubspot looks into the best social media tools available.
2. Paid Social Media Tools
If you are looking into managing your paid ads on social media, you are going to need a whole new different tool. The previous one on this list usually does not incorporate control over purchasing, managing, and monitoring purchased and promoted ads.
One to take note is Nanigans. It has compatibility with a wide range of social media platforms, allowing you to purchase and track paid ads through a single screen.
3. Email Marketing Tools
It is one thing to create a post and wait for people to engage with it, and another to reach out to potential customers. The latter engages in a personal level and converts much more efficiently.
However, can you imagine yourself emailing people individually about your advertisements? In no time, it can easily get tedious and difficult. Before you could do much, you will find yourself exhausted, which shouldn’t be the cost of online marketing.
This is where email marketing tools get in the picture. Get a hold of a wide range of options that makes email marketing easier and more effective. With a single click, you can send ads and content to hundreds and thousands of recipients.
You can even automate a lot of things such as triggering specific emails based on the activity of a contact. So, you are able to feed them content that they are more susceptible to.
4. Content Creation Tools
As per Vikas Rana, SEO expert and founder of WebsiteFix Digital, content strategy is big part of modern day SEO.
Don’t know how to use photoshop? It’s not the end of the road for you.
Even if you do know how to use the barebones software of content creation, it takes time to use. And sometimes, you don’t have the luxury of time.
That’s why you have content creation tools. These are what you want to use if you want to make aesthetic and modern graphics without too much skill needed. Even if you are not a creative, you can curate stunning content.
The secret ingredient to it are templates. There are premade graphics, animations, and videos wherein you only have to type in or add your personalization choices. Some of the commonly used tools are Canva and Landscape.
5. Website Analytics Tools
If you have social media pages, chances are, you also have a website. Just like anything else, you need to monitor its performance and activity.
What do you use to see how many visitors you have? How strong does it bid against other websites? To answer these questions and more, website analytics tools such as Kissmetrics and Google analytics are at your service.
As they say, no man is an island. In the world of online marketing, no marketer is without the tools needed.
Most would take these tools for granted, not knowing that with their absence, online marketing is both impossible and ineffective. So, if you want to rock your online marketing campaigns, you better come prepared with the right tools for the job.